Introducing Elmt, the New K-Beauty Brand on the Block

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I never cease to be thrilled when a new Korean beauty brand pops up on the scene. Granted, I’m not quite as part of the zeitgeist as I was when I was actually living in Korea, but with the wonders of modern technology (and with a little help from my friends at Wishtrend), I’m able to discover new, exciting and oh-so-beautiful Korean beauty brands… right from my home here in Australia!

Which is why I was so excited to hear about the new brand Elmt, launched exclusively on Wishtrend. This brand sounded good to me because of its ethos: quality ingredients with a purpose, based on advanced research technology—and providing products with a new perspective. Elmt sounded fresh and exciting, with products using the best cutting-edge ingredients, steering away from cosmetic cliches to give us something new.

So of course, I was keen to get my little mitts on some products to try!

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

I was kindly sent the Elmt Skin Activating Solution and the Elmt Skin Illuminating Solution by the lovely folks at Wishtrend. First off, I have to say, the packaging is stunning. If you’re into the minimalist, chic, apothecary-style packaging (and who isn’t?!), this will float your boat as well. Just beautiful. Both products came in green glass jars with very neat and clean labelling. The boxes were exactly the same except from a slight variation in tone to identify the different product.

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

The tones, by the way, are the perfect subtle, earthy shades that are just calming to the eye. And the cardboard of the packaging itself was good quality too. I know this sounds like a ridiculous detail to include, but you know—how you do anything, is how you do everything. Details matter!

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

The Skin Activating Solution was first on my to-try list, as it targets dehydrated & troubled skin, which I’ve had a little bit of lately (sigh). The key ingredient in this product is the green tea complex, which I always love for purifying the skin. It also contains Skullcap Root for extra antioxidant effects, and is designed to provide advanced skin regeneration. That sounded good to me!

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

The texture of this product and the Illuminating Solution is just like water, and it provides that beautiful light layer of hydration I’m always looking for as a first step. It doesn’t irritate my skin (#sensitive), which is always a win! You can apply with clean hands or with a cotton pad. I’ve recently found cotton pads to slightly irritate my skin further, so I just used my hands.

The Skin Illuminating Solution was next up, and the combination of Niacinamide, Grape Extract and Pomegranate in this product intrigued me. I’m a sucker for some good niacinamide these days, and as this product targets dry and dull skin (also appropriate for me!), my complexion was ready to soak it all up. I love the smell of both products, but particularly this one, and I found that after use my skin looked brighter and felt fresher.

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

I’ve used both interchangeably as my toner step, and while I haven’t quite used them for long enough to have a full-length, in-depth review for the ages, my general gist is that they are perfect for my aforementioned sensitive skin, provide moisture without the heaviness, and actually leave my complexion looking brighter. Do with that what you will!

Elmt is available exclusively on Wishtrend, and there are 2 other products in the line to check out as well (they’re next on my list!). And to sweeten the deal, you can use my code AFFILIATE25 for a 25% discount off your order until May 2nd! This is obviously a huge discount and quite possibly the perfect time to try these beautiful products. (As an aside, this code doesn’t give me a kickback, it’s just a neat little benefit for y’all.)

Introducing Elmt, the New K-Beauty Brand on the Block | Misc. Bliss

Thanks again to Wishtrend (as always) for providing these stunning products and for introducing me to a new & exciting Korean beauty brand. If we can’t get to Seoul right now, we can at least enjoy their best beauty items created right in the heart of the world’s best city!

Have you heard of Elmt? What are your thoughts? Comment below!

Until next time,

Steph x

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